ID Hair from its inception in Denmark in 1986, has grown quickly to become recognized as a trustworthy, dynamic and forward thinking company. ID Hair wants to offer the best hair colours, matching the best care and styling products for professional hairdressers, so they provide to their clients the highest quality of services and products. ID Hair has an attitude towards a creative world, which must also be fun and inspiring, as colour is an essential part of creativity and is an integral element within the Hairdressing world.


With over 60 years of professional hairdressing experience and knowledge in an ever changing world of technology, ID Elements searched for a solution to repair, reconstruct and deliver more healthy and beautiful hair. We found the solution on our doorstep; Nordic Cotton. This natural cotton, which is growing in Scandinavia, has the amazing properties of delivering weightless moisture, as well as gentle cleansing abilities. Couple this with the heritage of clean modern Scandanavian design and we have ID Hair Elements.


A fashion inspired, premium salon-only brand created by former Sassoon Director, Andrew Dale. The modern formulations are Paraben, Sulphate and Sodium Chloride free... and PETA certified. Unite products are used by some of the best salons in the USA, UK, Europe and Australia and are found in the bathrooms of celebrities such as the Beckhams, Eva Longoria, Kim Kardashian and many more. Quite simply... the products deliver!


Label.m formulations are where art collides with science. Conceived in salon, rather than In a laboratory, the dynamic, award-winning, fashion-led collection is loved by

professionals and clients across the globe.

Launched in 2005 with 15 distinctive products, the current label.m collection incorporates 61 products categorised into a simple 4C system: Cleanse, Condition, Create and Complete. The extensive offering includes the Organic, Therapy Age-Defying targeting the 5 key signs of hair ageing and Lab Remedy; our new in-salon only professional treatment range.